Tesla Model Y

Client: Tesla
Role: Sr. Creative of Global Growth | Creative Direction, Design, and Strategy

‘Why Not?’ is at the center of the scientific method. To ask the right questions and to challenge existing norms. It is anti-complacent. It explores possibilities that others might dismiss.

Manifesto

Why not put a car in space?
Why not make the machine…that makes the machine?
Why not invent your own alloy?
Why Not-A-Flamethrower ;)
Why not teach a chimp to play Pong...with its mind?
Why not stop running the world’s dumbest experiment?
Why not keep the candle of human consciousness from burning out?
Why not be out there among the stars?