MLS - 45 Campaign

45 play.

Three creative territories exploring the graphic potential of 45. Nothing Like It — Every — War Cry.

MLS — 2025 Season Launch CampaignCreative Direction, Design & Motion

Developed the hero brand anthem for Major League Soccer's 2025 season launch — a 45-frame logo slash sequence built to carry the cultural weight of a league on the rise. Responding to MLS's brief to drive fan growth and deepen brand relevance ahead of the 2026 World Cup, the piece served as the visual centerpiece of the season-start rollout.

Credits: Creative concept, direction, and hands-on design by Zoar in partnership with Sibling Rivalry.